September 24, 2021 // Franchising.com // IRVINE, Calif. - Rumble, the boxing-inspired boutique fitness brand, announced today that it has recently signed a Master Franchise Agreement in Australia. Rumble is the newest brand to join the Xponential Fitness, Inc. (NYSE: XPOF) portfolio which is a curator of boutique fitness brands across a variety of verticals.
The Australian Master Franchisee is Box X Operations Pty Ltd, a subsidiary of Boutique Fitness Studios Pty Ltd., which is the existing master franchise partner in Australia for Xponential Fitness brands.
Rumble and Box X have also teamed up with former F45 franchise owners and well-known entertainment industry duo, The Stafford Brothers, to promote Rumble in Australia and open their own Rumble studios.
“We are excited to secure another international agreement for Xponential Fitness in Australia with the Boutique Fitness Studios team,” said John Kersh, Chief International Development Officer for Xponential Fitness. “Australia is proving to be a major emerging market for boutique fitness, so we know Rumble will be a strong addition to the Xponential brands, CycleBar, Club Pilates and StretchLab, already sparking excitement in the market.”
Matt Gordin, CEO of Boutique Fitness Studios Pty. Ltd., is very confident in Rumble. “We are certain that Australians will embrace the results-oriented workout and immersive customer experience at Rumble studios,” says Gordin.
Rumble offers 45-minute, 10-round, full-body strength and conditioning workouts which interpolate water-filled, teardrop-style boxing bags.
SOURCE Rumble
Rumble Boxing was founded in January 2017 as a boxing-inspired group fitness concept in the heart of Chelsea in New York City.