October 28, 2021 // Franchising.com // ROCKVILLE, Md. - Cambria Hotels, an upscale brand franchised by Choice Hotels International, Inc. (NYSE: CHH), starts construction on the Cambria Hotel Austin Downtown in Austin, Texas. The 14-story, 212-room hotel is expected to open in the summer of 2023, joining other properties in the state capital that are anticipated to open this year, including the Cambria Hotel Austin Airport and Cambria Hotel North Austin Near The Domain. The brand currently has six open hotels across the state located in Dallas, Houston, McAllen, Plano, Richardson and Southlake. Representatives from Choice Hotels, developer Stratus Development Partners, and local dignitaries attended the groundbreaking to commemorate the occasion.
Located at 68 East Avenue in the historic Rainey Street District, the Cambria Hotel Austin Downtown will put guests in the heart of the city in one of the liveliest and most unique atmospheres in town. Often referred to as “Silicon Hills,” Austin features many high-tech company operations, including 3M, Apple, Tesla, Google, Facebook, Dell and Silicon Laboratories. The city also hosts the popular South by Southwest (SXSW) festival each year, Austin City Limits Music Festival (ACL), a conglomerate of film, interactive media, music and conferences. Additional nearby attractions include the Circuit of the Americas raceway, the Austin360 Amphitheater and many outdoor activities in Texas Hill Country, including Mount Bonnell, Lady Bird Lake and Lake Austin. The area is also home to the University of Texas at Austin and the Texas State Capitol.
“As the saying goes, ‘everything’s bigger in Texas,’ and we’re thrilled to make our presence known by bringing another exciting option to guests in the state capital,” said Janis Cannon, senior vice president, upscale brands, Choice Hotels. “Austin offers a little bit of everything, from major businesses if you’re traveling for work to world-class events, a top-notch food and art scene and many great outdoor activities for those traveling for leisure. The Cambria Hotel Austin Downtown will be at the center of all those possibilities, in addition to offering little luxuries and upscale amenities that make for a memorable experience. We look forward to continuing the rapid growth of the brand in the most sought-after destinations, with recent groundbreakings in Nashville, Tennessee, Times Square, New York and soon, Burbank, California and Orlando, Florida.”
The Cambria Hotel Austin Downtown will feature upscale amenities and approachable indulgences that appeal to modern travelers, including:
The Cambria Hotel Austin Downtown will be developed by Stratus Development Partners, LLC, which also recently opened the Cambria Hotel Napa Valley and Cambria Hotel Sonoma Wine Country in California.
All Choice-branded hotels are participating in Commitment to Clean, an initiative that builds upon the strong foundation of franchisees' long-standing dedication to cleanliness with enhanced training and best practices for deep cleaning, disinfecting and social distancing. Additionally, Cambria guests can limit their interactions with hotel staff by using the Cambria Contactless Concierge Service, a text messaging service for housekeeping requests, to-go food orders, meeting room requests and more.
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