COSTA MESA, Calif., Nov. 02, 2021 // GLOBE NEWSWIRE // - Today, El Pollo Loco, Inc. (“El Pollo Loco” or “Company) (Nasdaq: LOCO), a fire-grilled chicken restaurant chain, announced the start of Bless Togetherness, its 2021 holiday campaign celebrating the joy of friends and family reuniting to commemorate seasonal traditions.
The Bless Togetherness holiday campaign includes festive seasonal products, packaging, décor, gift cards and El Pollo Loco’s first-ever in-app game, Merry Matches - available exclusively to Loco Rewards members. Starting in late November, members can use the Loco Rewards app to play the scratch and match game for chances to win exclusive rewards. Loco Rewards members will be able to play Merry Matches once every 24 hours and the game will only run for a limited time.
“Family and tradition are at the heart of everything we do at El Pollo Loco, and that’s what the holidays are all about,” said Andrew Rebhun, vice president of digital at El Pollo Loco. “After two years of separation and isolation, we wanted to create a joyful, feel-good campaign that celebrates getting back to what matters - enjoying quality time, closeness and good food with the people we care about throughout the holiday season.”
And since tamales are a tradition best shared with family and friends, El Pollo Loco is adding a line of special Holiday Tamale Bowls to its menu for a limited time. From Nov. 2 through Dec. 26, choose from three delicious options:
Additional holiday products will also be available during the same period as part of the Bless Togetherness holiday campaign, including:
For those looking to give the gift of tasty food, special edition Bless Togetherness holiday gift cards will also be available in fun and festive designs. The gift cards are perfect for stocking stuffers, gift exchanges and more, and special weekly e-gift card deals will be posted on ElPolloLoco.com throughout the holiday season. Virtual and physical gift cards can be purchased online and in person at all El Pollo Loco locations.
To further celebrate togetherness this holiday season, El Pollo Loco will cater Friendsgiving-style “Friendsmas” dinners for TikTok influencers hosting meals for loved ones and the restaurant also plans to team up with a Los Angeles sand sculpture artist who will create a series of winter scenes featuring El Pollo Loco’s Bless Togetherness holiday menu items.
El Pollo Loco’s Bless Togetherness holiday campaign will be supported across TV, digital, social media and via a special Tastemade Tiny Kitchen Holiday Familia Dinner episode.
SOURCE El Pollo Loco
El Pollo Loco is a fire-grilled chicken restaurant chain renowned for its masterfully citrus-marinated, fire-grilled chicken and handcrafted entrees using fresh ingredients inspired by Mexican recipes.