November 11, 2021 // Franchising.com // SACRAMENTO, Calif. - Curry Up Now has signed a lease for its second location in the Sacramento, California, area. The partner franchise group, GKDHG, Inc., has identified the site for the second location of a multi-unit franchise deal signed in 2018.
“We were immediately drawn to Curry Up Now’s flavorful and approachable Indian cuisine and knew the concept would be welcomed by the Sacramento community,” said franchisee David Leuterio of the Sacramento franchise group. “The adaptability of the Curry Up Now concept helped us to identify our second location in Sacramento while continuing to thrive at our first location.”
“I have always been drawn to Sacramento,” said Akash Kapoor, Founder, CEO and Chief Troublemaker for Curry Up Now. “We opened our first location uptown just a few weeks before the pandemic hit and we’ve been able to sustain there. Now, with people coming back to work, we are even more bullish about the Sacramento market, and Elk Grove is an amazing second location. I’m excited that we will be serving some of our iconic signature cocktails from our Mortar & Pestle bar here, all without the need of a bartender or a full bar setup.”
The new storefront is located at 7470 Elk Grove Blvd. in The Ridge Shopping Center in Elk Grove, California. The 382,000-square-foot shopping center includes retail and restaurant businesses and is anchored by a Costco store. The new restaurant is slated to open by summer 2022.
Curry Up Now just opened two new restaurants in the Bay Area, one inside Stanford University and the other at The City Center in San Ramon, California. The City Center location features the brand’s popular bar, Mortar & Pestle.
Curry Up Now’s ingredients are clean and sourced from local vendors whenever possible. The menu is designed to support vegetarian, vegan, gluten-free and Halal diets to accommodate all guests, no matter their dietary preferences. The vibrant colors and design aesthetic of the restaurant chain appropriately match the bold, authentic flavors of the Indian food.
SOURCE Curry Up Now
Curry Up Now was established in 2009 by Akash Kapoor and his wife Rana, and ably supported by Co-Founder and now Senior VP of Operations, Amir Hosseini. The concept, which is known for its innovative spin on traditional Indian cuisine.