Better Homes and Gardens® Real Estate Expands California Presence with Affiliation Of Bloom Group, Inc.

Visalia-based brokerage with multiple offices becomes 27th California brokerage to join BHGRE® Network

January 19, 2022 // Franchising.com // MADISON, N.J. - Better Homes and Gardens Real Estate LLC announced today the affiliation of Better Homes and Gardens Real Estate Bloom Group based in Visalia, Calif.

Established in 2015, the firm is led by Borna and Saba Binesh. Borna grew up in Visalia, started his real estate career in 2006 and quickly became a top producer, later earning his broker’s license. His experience matched with his passion for the community, due to his local roots, is what led him to launching a brokerage that would help redefine and elevate the local real estate industry. Saba is a highly successful agent who began her career in Vancouver, Canada before relocating to Visalia. With three offices and more than 70 agents, the boutique brokerage services Visalia, Tulare, Fresno and Kings County in the Central Valley of California. The company has consistently ranked as a leading independent brokerage.

Conveniently located within driving distance of coastal and mountain destinations, the area is also a three-hour drive to northern or southern California. The cultural, economic and commercial hub for San Joaquin County, Visalia is a thriving community with a small-town feel that offers many amenities found in larger cities such as a vibrant performing arts center, museums, a farmers’ market and fine dining. Agriculture, healthcare, education and county services are the largest employment sectors. Located in the foothills of the Sierra Nevada Mountains, Visalia offers residents convenient access to Sequoia and Yosemite National Parks.

Details:

Quotes:

“Borna and Saba’s approach to business prioritizes clients, community and culture. This mindset aligns very closely with the Better Homes and Gardens® Real Estate core business values of passion, authenticity, inclusion, growth, and excellence, making us perfect partners. Known and respected as a locally rooted brokerage whose agents value hard work and integrity, Better Homes and Gardens Real Estate Bloom Group will leverage the brand’s extensive marketing resources, business building tools and top-tier technology to help strengthen and expand their business. We are excited to welcome Borna, Saba and their entire team to the BHGRE® network and look forward to helping them achieve their growth goals.”
- Sherry Chris, President & CEO, Better Homes and Gardens® Real Estate

“As a highly collaborative company, we pride ourselves on being a brokerage that helps agents grow. After expanding from one office to three, we realized that we needed a partner with new ideas and more robust offerings to help accelerate growth. As part of a larger network with scalable resources, we have so much more to offer our agents. Better Homes and Gardens Real Estate will support our goals for furthering growth thanks to the tremendous tools, technology, guidance and support that come with being a part of this widely known and highly respected brand. We intend to expand our “garden” and continue to “bloom” throughout our community as a new member of the BHGRE® network.” 
- Borna Binesh, Broker/Owner, Better Homes and Gardens Real Estate Bloom Group

“Our key differentiator has always been that we take a personal approach to every client’s situation to ensure they have a highly satisfying and individualized experience. Having access to the many resources available through the BHGRE® brand will enable our agents to spend more time with their clients and provide a more efficient 
experience from start to finish.”
- Saba Binesh, Broker/Owner, Better Homes and Gardens Real Estate Bloom Group

SOURCE Better Homes and Gardens Real Estate LLC

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