Better Homes and Gardens® Real Estate Expands Minnesota Presence with Affiliation Of First Realty

Better Homes and Gardens Real Estate LLC
Published: March 25th, 2022

Family-led Bemidji brokerage joins the BHGRE® network

March 25, 2022 // Franchising.com // MADISON, N.J. - Better Homes and Gardens Real Estate LLC announced today the affiliation of Better Homes and Gardens Real Estate First Choice based in Bemidji, Minn., which expands the brand’s service area into Northern Minnesota.

Originally founded in 1958, the company is led by Doug and Jeri Fuller, who became owners in 2006. Doug Fuller entered real estate in 2000 after working for the American Cancer Society and serving three terms as a state representative in the Minnesota Legislature. Jeri Fuller started her career as a teacher before obtaining her real estate license in 1998.

With a focus on residential and lake shore properties in addition to commercial, multi-family, lake lots and acreage sales, the firm serves Bemidji and the surrounding areas which include Bagley, Blackduck, Cass Lake, Park Rapids and Walker.

Bemidji is a regional retail, education, and tourism center in Northern Minnesota. The city is the largest commercial center between Grand Forks, Minn., Duluth, Minn., and Fargo, N.D., and attracts people from the surrounding areas. Bemidji is also the self-proclaimed "curling capital" of the United States and home to the original statue of American folk hero Paul Bunyan and Babe the Blue Ox.

Details:

• Agents will be well-positioned for increased productivity with access to Be Better® University, the brand’s proven professional development and award-winning learning platform. Courses are available to affiliated brokers and agents across a broad range of topics from luxury certification to productivity training, technology, and skill development. Classes and workshops are offered live, virtually and on-demand.
• The firm’s recruiting and retention efforts will be fortified by the enhanced value proposition as a Better Homes and Gardens Real Estate affiliated company, offering valuable tools, products, and resources for its agents. For example, the company looks forward to leveraging TextBHGRE, a program that helps turn yard signs in driveways into lead generators, as well as the MoxiWorks product suite to help elevate the client experience as well as agent productivity.
• PinPointSM, the proprietary BHGRE® brand tool that taps into consumer behavior data from Better Homes & Gardens magazine and its publisher Dotdash Meredith’s customer database of more than 175 million consumers, will play a significant role in supporting client acquisition for the company’s affiliated agents.
• Doug Fuller has served three terms as an elected State Representative of the Minnesota Legislature. He is also a 31-year veteran with the Bemidji Volunteer Fire Department.
• Doug and Jeri Fuller have taught Principles of Real Estate classes at Bemidji State University as adjunct professors.
• Realtor.com reports that the median listing price for a home in Bemidji is $270,000, well under the national median home sales price of $350,300.

SOURCE Better Homes and Gardens Real Estate LLC