March 29, 2022 // Franchising.com // HOUSTON, Texas - Houston’s most iconic food road race is back…and bigger and better than ever!
The 4th Annual Kolache Factory Challenge 5K/10k/Kids Dash, sponsored by the Katy-based franchise Kolache Factory, returns to Houston’s Energy Corridor District on Saturday, April 2nd after a two-year COVID hiatus, and runners/walkers are coming out in droves. The race is on pace to set a new “PR” (personal record) of one thousand runners/walkers!
“We are so happy to finally get back on track with the tastiest road race in town!” said Dawn Nielsen, Chief Operating Officer at Kolache Factory, and title sponsor of the event. “It’s been a long two-year break, and it’s obvious everyone is ready for a little fresh air, fun, and free kolaches. We’ve earned it!”
Free kolaches from the Kolache Factory await all at the finish line, as well as a celebratory Saint Arnold Beer for participants 21 and older!
Or you can take “The Kolache Challenge” - For the gastro gladiators, they run/walk the first lap, eat THREE sausage and cheese kolaches at the 3.1-mile marker, then finish the race!
The race puts Texas’ defining pastry - the kolache - to the test with its claim to being the perfect “on-the-run” snack.
The Race Details:
Are you up for the challenge? Register today and be part of Houston’s tastiest food race!
The Kolache Factory Challenge 5K/10K is THE food-themed race to support as it not only pays homage to the Lone Star State’s beloved kolache, but it also supports individuals and families who have fallen on hard times. A portion of all registration/sponsorship fees will benefit Memorial Assistance Ministries (MAM). MAM’s mission is to assure that families and individuals have the means to meet their basic needs to avoid financial crisis and homelessness and enabling long-term self-sufficiency.
SOURCE the Kolache Factory
Kolache Factory is a quick service bakery-café that serves a wide array of freshly prepared items including over 20 varieties of kolaches.