COSTA MESA, Calif., May 02, 2022 // GLOBE NEWSWIRE // - El Pollo Loco, Inc. (“El Pollo Loco” or “Company”) (Nasdaq: LOCO) is teaming up with Tapatío once again to ring in Cinco de Mayo with one-of-a-kind branded offers from the two cult-favorite brands. The LA Mex restaurant chain is celebrating the holiday with limited edition El Pollo Loco x Tapatío bottles with every in-app or website purchase, a rapid-fire El Pollo Loco Instagram giveaway every five minutes, and two premium tacos for $5 on May 5.
“Cinco de Mayo is a beloved annual tradition at El Pollo Loco and year after year we work with our partners at Tapatío to make each celebration better than the last,” says Chief Marketing Officer Andy Rebhun. “To celebrate our third year of partnership with Tapatío, we created a special limited-edition hot sauce bottle to gift to our familia of fans and Tapatío’s impressive cult following of hot sauce lovers.”
El Pollo Loco’s diverse collection of Cinco de Mayo offers and festivities includes:
“Cinco de Mayo is the perfect occasion to honor a love of spice and Mexican fare,” says Tapatío Chief Executive Luis Saavedra. “There is no better match than an El Pollo Loco taco topped with our signature Tapatío hot sauce to truly embrace the fun and excitement that comes with Cinco de Mayo.”
This year’s Cinco de Mayo celebration has a digital focus which elevates the brand’s cherished partnership with Tapatío to surprise and delight El Pollo Loco’s valued customers and hot sauce fanatics.
To participate in all the El Pollo Loco festivities for Cinco de Mayo this year download the El Pollo Loco app, follow the conversation on social media and register for Loco Rewards.
SOURCE El Pollo Loco
El Pollo Loco is a fire-grilled chicken restaurant chain renowned for its masterfully citrus-marinated, fire-grilled chicken and handcrafted entrees using fresh ingredients inspired by Mexican recipes.