Ascend Hotel Collection Adds to Lineup of Boutique Hotels

Ascend Hotel Collection
Published: May 20th, 2022

ROCKVILLE, Md., May 19, 2022 // PRNewswire // - The Ascend Hotel Collection from Choice Hotels International, Inc. (NYSE: CHH) recently added three new properties to its global portfolio of resort, boutique and historic hotels: The Harborview in Port Washington, Wisconsin; The Crossroads Hotel – Newburgh in Newburgh, New York; and the 17 West Hotel in Tulsa, Oklahoma. In addition to providing upscale guests with the perfect respite from the hustle and bustle of daily life, each of the brand's newest additions – conveniently located within driving distance of nearby metropolitan areas – are owned and operated by longtime Choice franchise owners.

"Consumer travel preferences have evolved. Rather than bank away annual vacation days for a single holiday, travelers are increasingly taking advantage of opportunities to extend weekend trips and enjoy the flexibility of working remotely. Ascend hotels provide ideal accommodations for any getaway," said Janis Cannon, senior vice president, upscale brands, Choice Hotels. "Curious travelers looking for their next adventure aren't the only ones turning to the Ascend brand. New and existing Choice owners alike seek Ascend membership to better position their outstanding upscale properties in guests' favorite markets while tapping into the brand's core philosophy of providing unforgettable experiences."

Like every Ascend Hotel Collection member, The Harborview, The Crossroads Hotel – Newburgh, and 17 West Hotel are uniquely woven into the fabric of their surrounding communities to deliver a one-of-a-kind travel experience for guests. Features of the brand's newest hotels, include:

• The Harborview: Nestled along the shores of Lake Michigan, just 30 minutes from downtown Milwaukee and less than a two-hour drive from state capital Madison, the 93-room Harborview hotel positions guests steps away from Port Washington's award-winning downtown district and top attractions, including Whistling Straits Golf Course and the region's most popular fishing spots. Following a day of shopping or relaxing on the water, guests of The Harborview can unwind at the Beacon, the hotel's onsite restaurant and bar. The hotel is owned by Eric Lund and is managed by S & L Hospitality.
• The Crossroads Hotel: Newburgh: Situated approximately two hours from downtown Manhattan in the heart of the Hudson Valley, the 124-room Crossroads Hotel connects travellers to the area's top vineyards, orchards and outdoor attractions, including Hudson Highlands State Park and Storm King State Park as well as Woodbury Common Premium Outlets and Legoland. In addition to stunning mountain views and a seasonal outdoor pool, guests can enjoy easy access to the historic Washington Headquarters downtown and local eateries overlooking the Hudson River.  The hotel is owned by Aims Newburgh Management LLC.
• 17 West Hotel: The 220-room 17 West Hotel, easily accessible from all major highways and the Tulsa International Airport, puts guests at the center of Tulsa's famed arts and culture scene. In addition to spacious guestrooms and onsite dining at the Boulder Grill, guests can take advantage of the property's proximity to the popular BOK Center, Tulsa Performing Arts Center, Oklahoma Jazz Hall of Fame, and the nearby Blue Dome District, sought-after for its vibrant murals, art deco-style architecture and local eateries. The hotel is owned by OHT IV, LLC. and managed by O'Reilly Hospitality Management, LLC., which also has ownership interest in the Yellowstone Valley Lodge, an Ascend Collection member, as well as five Cambria hotels.

Ascend hotel guests can participate in the award-winning Choice Privileges loyalty program, rated a top hotel loyalty program by both USA Today's 10Best Readers' Choice Awards and U.S. News & World Report.

All Choice-branded hotels are participating in Commitment to Clean, an initiative that builds upon the strong foundation of franchisees' longstanding dedication to cleanliness with enhanced training and best practices for cleaning, disinfecting and social distancing.

SOURCE Ascend Hotel Collection®