July 08, 2022 // Franchising.com // SAN JOSE, CA - Franchise Update Media has announced the winners of the 4th annual Franchise Innovation Awards, which recognize the most outstanding innovations in franchising in the past year.
The goal of these annual awards is to identify and recognize the franchise brands creating and implementing the most original and successful innovation strategies and tactics. Winners were chosen by a panel of judges, who evaluated the objectives and results of over 150 entrants.
Franchise innovators, game-changers, and disruptors competed in four categories: Marketing & Branding, Products & Services, Operations & Technology, and Human Resources.
The annual competition also celebrates a "Best of the Best" overall winner in marketing with the Franchise Marketing Leadership Award. This award is given to the brand that created the most innovative – and successful – marketing campaign. This year's winner, Wild Birds Unlimited, created an innovative and timely program (A Little Bird Told Me: How Programmatic Media Campaigns Drive Brand Awareness), which rose to the top of the many excellent marketing submissions.
A Franchise Operations & Technology Leadership Award was presented to the "Best of the Best" submission in the Operations & Technology category. Checkers & Rally's received the Leadership Award for their innovative work (Checkers & Rally's Leverages AI at the Drive-Thru to Improve the Guest & Employee Experience) to implement the use of AI at the location level.
The winners will be celebrated in Franchise Update Magazine, available later this year at franchising.com/magazine/.
Franchise Update Media has been a leader in the franchising space for more than 30 years. Founded in 1988, the company produces online franchise opportunity and educational websites, two print magazines, eight newsletters, three annual conferences, independent research, and books, 100% focused on franchising. Serving franchise audiences online, in print, and in person, Franchise Update Media delivers a unique combination of educational and lead generation sources to help franchisors, multi-unit franchisees, opportunity seekers, and suppliers achieve their growth objectives.
For more information, visit Franchising.com.
SOURCE Franchise Update Media
Franchise Update Media (FUM) is the trusted resource for the franchise industry. For 30+ years, FUM has been the leader in providing valuable conferences, print publications and digital properties for Franchisors, Franchisees and Franchise Prospects.