August 24, 2022 // Franchising.com // WICHITA, Kan. - Freddy’s Frozen Custard & Steakburgers® announced today the brand’s plans to grow n Northeast Illinois with the signing of a multi-unit development agreement to bring six new Freddy’s restaurants to the region. Leading the new development in Chicagoland is veteran franchisee, Asif Poonja of JAM Equities.
“Asif has extensive local knowledge and experience in the foodservice industry, and we know that his leadership will position their future units for success with our brand,” said Andrew Thengvall, Chief Development Officer at Freddy’s.
With over 25 years of experience owning and operating QSR concepts, Asif and his team have nine Popeyes restaurants in their portfolio with eight in Iowa and one in Chicago.
“To broaden our portfolio, we have been actively searching for a proven concept that holds a unique position within the QSR industry. Through our research, we confirmed that Freddy’s is a growing franchise in its segment, and we believe it complements our other brands well,” said Asif Poonja, President/CEO of JAM Equities. “Since entering Chicagoland, Freddy’s has proven to resonate across the market. We are excited to be joining the Freddy’s Family.”
Freddy’s partnered with Creative Realities to launch digitalized menu boards. This next generation technology is being used to provide a more seamless experience for guests through drive-thru solutions.
SOURCE Freddy’s
Freddy's offers a unique combination of cooked-to-order steakburgers, Chicago dogs, and other savory items along with its signature desserts prepared with premium frozen custard made fresh throughout the day in each store.