VIRGINIA BEACH, Va., Aug. 25, 2022 // PRNewswire // - Excel Fitness, a franchisee of Planet Fitness, announced its acquisition of 14 Planet Fitness locations in the Hampton Roads region of Eastern Virginia from the KSMA group, owned and operated by husband-and-wife team Ken and Sharree Ryder, and their son Michael Barnes and daughter Amanda Williamson.
KSMA was established in 2006 by the Ryders, who focused on a people-first approach, growing their family business from a single location to 14 locations throughout Eastern Virginia and Northern North Carolina.
"Today's an incredible day for both organizations and everyone that's been a part of our PF family for the past 16 years," said Sharree Ryder, co-owner of KSMA. "We're excited to announce that we've joined forces with Excel Fitness and together," said Ken Ryder, co-owner of KSMA.
Excel Fitness has opened new locations in 2022 and is in development for multiple locations, including a new club in Williamsburg, VA.
Planet Fitness offers low prices and a variety of benefits, including a hassle-free environment, state-of-the-art cardio and strength equipment, fully equipped locker rooms, and more. The free Planet Fitness App, available to members and non-members alike, puts more than 1,000 exercises and tutorials in your pocket with routines for all levels and interests. The Planet Fitness Black Card® membership includes extra perks, such as access to more than 2,300 clubs at no additional charge, the ability to bring a guest anytime, and additional amenities like unlimited use of massage chairs, HydroMassage beds, and more.
SOURCE Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is an operator of fitness centers.