Team In Puget Sound Affiliates With Better Homes And Gardens Real Estate LLC

Better Homes and Gardens Real Estate LLC
Published: October 12th, 2022

Start-up Brokerage in Coastal Washington Joins the BHGRE® Network

October 12, 2022 // Franchising.com // MADISON, N.J. - Better Homes and Gardens Real Estate LLC announced today the affiliation of Better Homes and Gardens Real Estate McKenzie Realty, based in Oak Harbor, WA. The newly formed brokerage serves the residents of Whidbey Island in North Puget Sound and on the mainland in Skagit, Whatcom and Snohomish counties.

The firm is owned and operated by Craig McKenzie. A 29-year industry veteran, McKenzie began his professional career in the Navy as an aviation electronics technician before starting his real estate professional path in 1993. He formed his own team in 2016, which earned recognition from RealTrends as a Top 10 team in 2021 of large teams by volume in the state of Washington.

The company represents a wide range of clientele, including residential, luxury, waterfront, land and commercial. In addition, the brokerage specializes in working with military clients from the Naval Air Station Whidbey Island.

Oak Harbor and Whidbey Island encompass a vibrant waterfront and surrounding mountainous region, popular with retirees and second-home owners from Seattle. Located only one and a half hours from Seattle, residents enjoy a serene, outdoor lifestyle, where they can easily visit landmarks such as Deception Pass Bridge and State Park, Fort Casey, Fort Ebey, Joseph Whidbey State Parks and Penn Cove.

The economy of Whidbey Island south of Oak Harbor relies heavily on tourism, small-scale agriculture and the arts, while the northern end of Whidbey Island is strongly influenced by the presence of Whidbey Island Naval Air Station. On the mainland, large employers in the Seattle/Redmond area include Amazon, Microsoft and Boeing.

Details:

• McKenzie will support increased agent productivity by tapping into the many business-building resources in Be Better® University, the brand’s professional development and learning platform.
• The company will take advantage of the unique BHGRE® lifestyle programs, resources and content to help develop lasting relationships with clients. PinPointSM, a proprietary BHGRE® brand tool that taps into consumer behavior data from Better Homes & Gardens magazine and its publisher Dotdash Meredith’s customer database of more than 175 million consumers, will play a significant role in effectively reaching potential buyers for specific properties.
• McKenzie fosters a service-driven culture that prioritizes the needs of its clients beyond the homebuying and selling process.  This philosophy compliments the BHGRE® brand’s commitment to passion and excellence as part of its core values, P.A.I.G.E.
• As a veteran-owned and operated company, the firm is the local Homes For Heroes team on the island and surrounding areas. Each year the firm gives back hundreds of thousands of dollars in rebates to its clients who serve as firefighters, EMS providers, law enforcement personnel, healthcare professionals, teachers and active duty, retired, veteran and reserve military. They have eclipsed a total $2 million dollars to local Heroes rebates since 2016.

SOURCE Better Homes and Gardens Real Estate LLC