ST. LOUIS -(BUSINESS WIRE)- October 25, 2022 - Today, Panera Bread (“Panera”) has announced a suite of new, elevated packaging for its line of grocery products, along with the launch of several exciting new additions to its portfolio. Panera offers a diverse range of grocery products, including bakery-cafe favorites across categories including Refrigerated Soup, Refrigerated Mac & Cheese, Refrigerated Dressing, Artisan Bread, Sliced Bread and Bagels.
Panera’s new packaging for its grocery products has been energized with the most updated Panera brand elements and features a more prominent logo, the use of Panera’s iconic green to help shoppers identify and find the brand, as well as updated photography that communicates the quality and craveability of the products. The new packaging, designed by LAM Design, and signature Panera products at grocery are featured in the retail brand’s new fall campaign developed and executed by Advantage United Commerce. The campaign, titled ‘Pairs Well With,’ is designed to place Panera grocery items at the center of important family moments.
Panera’s line of grocery products has expanded both nationally and in select regional markets over the past year to include new:
“Our mission for Panera’s CPG business is to make craveable Panera products easily accessible wherever consumers shop for groceries,” said Zach Soolman, Panera’s VP and General Manager of CPG. “Our new look & feel and exciting product innovations are sure to delight our consumers who can now stock chef-crafted Panera favorites at home, ready to enjoy whenever they want, for any occasion.”
As in Panera bakery-cafes, all Panera grocery items are made with Clean ingredients - food that does not contain the artificial preservatives, sweeteners, flavors, and colors from artificial sources set forth on our No-No list.
SOURCE Panera Bread
Panera Bread bakery-cafes feature high quality, reasonably priced food in a warm, inviting and comfortable environment.