December 08, 2022 // Franchising.com // Richmond, Virginia - Empower Brands has appointed franchise operations expert Thomas Welter as Group President of Residential Services. Welter, who was previously COO of Lift Brands, replaces Scott Zide who recently transitioned to CEO of Empower Brands.
Welter’s addition to the team follows the recent announcement of the company’s rebrand which united the organizations formerly known as Lynx Franchising and Outdoor Living Brands to form Empower Brands.
“With more than 30 years of leadership experience in franchise operations, Tom is poised to further accelerate our growth as we continue into this new chapter as Empower Brands,” said Scott Zide, CEO of Empower Brands.
Experienced with creating operational breakthroughs in high potential organizations, Welter’s expertise is grounded in revenue expansion and culture framework. In his new role, Welter will oversee the operations, support teams, culture and strategic direction of Empower’s residential service brands: Archadeck Outdoor Living, Outdoor Lighting Perspectives, Conserva Irrigation and Superior Fence & Rail.
Welter holds a B.S. in Business Administration from the University of Nebraska where he graduated with honors as a CoSIDA First Team Academic All-American. He is a member of the National Football League (NFL) Alumni, participating nationally in their mission of, “Caring for Kids”. During his tenure as Chief Operating Officer at Lift Brands, Welter prioritized franchisee success as he led global operations of wellness brands: SNAP Fitness, Fitness on Demand, 9Round and Yoga Fit Worldwide. Prior to that role, Welter led business operations for the foodservice division of Pepsico/YUM Brands.
SOURCE Empower Brands
Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands.