December 15, 2022 // Franchising.com // MADISON, N.J. -- Better Homes and Gardens Real Estate LLC announced today the affiliation of Better Homes and Gardens Real Estate Foothills based in Hickory, N.C.
The firm is owned and operated by Mike and Kathleen Kelly. Mike entered the real estate industry in 2006 after being in retail management and real estate investing; Kathleen followed in 2009 from a career in education.
Hickory, an hour’s drive from Charlotte and Asheville, offers residents a dense suburban feel. The region is a popular destination for outdoor enthusiasts, with the Catawba River located nearby and several hiking trails running through the neighboring Bakers Mountain and Table Rock. Much of the region’s economy is based on furniture and textile manufacturing and design, home to brands such as Broyhill and Bernhardt. The area has recently taken steps to become a data hub with Google, Apple and more opening data centers in the Catawba Valley.
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The Kellys will support increased agent productivity by tapping into the many business-building resources in Be Better University®, the brand’s award-winning professional development and learning platform.
The Kellys intend to expand the firm’s service area through strategic mergers and acquisitions.
The brokerage will take advantage of the unique BHGRE® lifestyle programs, resources and content to help develop lasting relationships with clients. PinPointSM, a proprietary BHGRE® brand tool that taps into consumer behavior data from Better Homes & Gardens magazine and its publisher Dotdash Meredith’s customer database of more than 175 million consumers, will play a significant role in effectively reaching potential buyers for specific properties.
The company will enhance its social media presence with the brand’s digital marketing resources and assets. Mike also produces The Real Hickory Podcast, a monthly program that focuses on the people and events of the town with a real estate slant.
According to Realtor.com®, the median home sales price in Hickory is $298,000.
Better Homes and Gardens® Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers.