NEWPORT BEACH, Calif., Jan. 3, 2023 // PRNewswire // - Chipotle Mexican Grill (NYSE: CMG) today announced it is kicking off 2023 with a new lineup of Lifestyle Bowls that cater to contemporary wellness habits. The brand is also launching a wellness-inspired AR Lens on Snapchat to encourage fans to maintain healthy habits, plus it will reward 100,000 fans who participate with free guac.*
Live Your Best Lifestyle
The recent definition of health has shifted away from diet culture, with Millennial and Gen Z consumers following individualized, holistic interpretations of wellness. According to a recent trend report, 76% of 13 to 39-year-olds agree wellness can be anything that makes you feel good, and 90% of young people believe wellness looks different for everyone.***
Chipotle is meeting guests where they are in their daily routines with a new lineup of Lifestyle Bowls designed to make healthy habits convenient and delicious.
"We created seven new Lifestyle Bowls that embrace Gen Z and Millennials' modern interpretation of wellbeing," said Chris Brandt, Chief Marketing Officer, Chipotle. "We're making new year's resolutions fun by gamifying the experience and offering balanced meals made with real ingredients that you feel good eating."
The 2023 Lifestyle Bowl Lineup:
Lifestyle Bowls are digital exclusive menu items available in the U.S. and Canada.
Chipotle Fans Aren't Quitters
Chipotle is helping fans sustain healthy habits in 2023 with a wellness-oriented augmented reality experience. In partnership with Snapchat, the Company created an engaging, rewarding augmented reality lens that encourages fans to move their body and calm their mind with Chipotle-inspired exercises and meditation prompts.
The AR Lens will launch on Friday, January 13, also known as Quitter's Day, the day people are most likely to forfeit new year's resolutions. One hundred thousand fans in the U.S. who complete the Snapchat challenges will earn a promo code for a free small side or topping of guac.* The activation marks the first time a restaurant brand will promote physical activity and wellness through an AR Lens on Snapchat.
Chipotle's guac is made with just six real, fresh ingredients - Hass avocados, hand-chopped cilantro, red onion, jalapeno, citrus juice, and kosher salt - and is a delicious, nourishing source of healthy fat.
*Full Legal Language: 10,000 codes awarded per day from January 13 through January 23, 2023. Offer valid for free small side or entrée topping of guacamole with a regular-priced entrée purchase; redemption requires use at time of order of code provided upon completion of online promotion. Codes can be used one time only by each unique user; limit one free item and redemption is subject to availability. Entrée purchase required via Chipotle websites or mobile apps only; not available on in-restaurant orders or orders via third-party delivery platforms. Valid through close of business on the second day following code issuance, at participating Chipotle Mexican Grill restaurants in the U.S. only during regular business hours. May not be combined with other coupons, promotions, or special offers. Void where prohibited; additional restrictions may apply.
**SOURCE: National Today
***SOURCE: YPulse What Is Wellness
SOURCE Chipotle Mexican Grill, InC.
Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere.