February 07, 2023 // Franchising.com // NEW YORK, N.Y. - Crunch Fitness today introduced Crunch+, a new platform to access on-demand and live-streamed workouts when you want it – anywhere, anytime, and on any device.
Crunch+ brings to life Crunch's expertise in creating "Entertainment Fitness." Workouts include Crunch's most popular virtual classes, such as HIIT, sculpt, yoga, Cardio Tai Box, stretching, Pilates, and meditation. Unique to Crunch+, the platform includes episodic content that follows a storyline format allowing users to build upon new skills week by week. With new content added weekly, subscribers can work out with a professional team of instructors, some of whom they may recognize from their own Crunch gyms: real people, real trainers, and real sweat.
"We felt it was time to elevate our online platform while keeping it the best value in streaming workouts," said Jim Rowley, Worldwide CEO of Crunch Fitness. "Crunch+ builds upon what we learned from our streaming platform, Crunch Live, and the early days of pandemic-driven remote workouts."
Users can experience Crunch at home or on the go with a digital library. But Crunch+ also complements the in-gym experience. With Crunch+, Crunch members can go beyond traditional group fitness classes by taking on-demand or live-streamed workouts, machine or exercise demonstrations to the gym floor, or cycling content to the Ride studio. "When we were developing content for Crunch+, we wanted to crunchify our most popular workouts as unique, fun alternatives or enhancements for our users' gym routines," said Marc Santa Maria, National Vice President of Group Fitness at Crunch Fitness.
There are over 200 total videos, including over 50 brand-new, on-demand workouts at launch that are unique to Crunch+. Some of these include:
SOURCE Crunch
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments.