March 20, 2023 // Franchising.com // PAPILLION, Nebraska - Crossing new borders, On The Border will bring its authentic Tex-Mex menu and casual dining experience to Nebraska.
Known for its flavorful, border-style favorites - like ice-cold margaritas and sizzling fajitas grilled over mesquite wood and served in generous proportions - the Mexican casual dining brand recently signed a franchise agreement with existing franchisees Amy and Bryant Morrison. This agreement marks the very first On The Border location for Nebraska.
“We’re incredibly lucky to be partnering with On The Border to help launch the brand in Nebraska,” said Amy. “We’re eager to expand with the brand and bring its Tex-Mex offerings to new guests.”
With more than 20 years of restaurant experience, ranging from fast food to full-service restaurants, the Morrisons are confident this new restaurant will be a major hit with the communities around Lincoln and Omaha.
“Amy and Bryant are excellent partners to work with, and we’re so fortunate to have them as part of the team,” said Tim Ward, CEO of On The Border. “We can’t think of anyone better than the Morrisons to take the lead. I trust that with their experience, we’re going to see a lot of success in Lincoln and Omaha and the surrounding communities.”
On The Border is fostering a resurgence of bold and differentiated brand characteristics that are a nod to its 40-year past, and has combined them with modernized innovation. Facets of the boosted brand essence coming to life include:
SOURCE On The Border
On The Border Mexican Grill & Cantina is a Mexican casual dining brand, offering an extensive menu of great-tasting, classic and contemporary Mexican food.