June 27, 2023 // Franchising.com // SAN JOSE, CA - Franchise Update Media has announced the winners of the 5th annual Franchise Innovation Awards, which recognize the most outstanding innovations in franchising in the past year.
The goal of these annual awards is to identify and recognize the franchise brands creating and implementing the most original and successful innovation strategies and tactics. Winners were chosen by a panel of judges, who evaluated the objectives and results of more than 150 entrants.
Franchise innovators, game-changers, and disruptors competed in four categories: Marketing & Branding, Products & Services, Operations & Technology, and Human Resources.
The annual competition also celebrates a "Best of the Best" overall winner in marketing with the Franchise Marketing Leadership Award. This award is given to the brand that created the most innovative – and successful – marketing campaign. This year's winner, Denny's, rolled to the rescue with its Mobile Relief Diner that serves meals to those affected by natural disasters. It topped the list of several excellent marketing submissions.
A Franchise Operations & Technology Leadership Award was presented to the "Best of the Best" submission in the operations and technology categories. This year's winner, Dickey's Barbecue Pit, launched a manufacturing and distribution plant to provide proprietary barbecue meats and control the costs of goods for Dickey's franchisees.
The winners will be celebrated in Franchise Update Magazine, available later this year at franchising.com/magazine.
Franchise Update Media has been a leader in the franchising space for more than 35 years. Founded in 1988, the company produces online franchise opportunity and educational websites, two quarterly print magazines, eleven newsletters, three annual conferences, independent research, and books, 100% focused on franchising. Serving franchise audiences online, in print, and in person, Franchise Update Media delivers a unique combination of educational and lead generation sources to help franchisors, multi-unit franchisees, opportunity seekers, and suppliers achieve their growth objectives.
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SOURCE Franchise Update Media
Franchise Update Media (FUM) is the trusted resource for the franchise industry. For 30+ years, FUM has been the leader in providing valuable conferences, print publications and digital properties for Franchisors, Franchisees and Franchise Prospects.