July 11, 2023 // Franchising.com // Jacksonville, Fl. - Woody’s Bar-B-Q announced today the introduction of two new menu items for a limited time under the fitting campaign name, “Southern Fried Happiness.” Listed among its signature menu items that consist primarily of the classic Southern BBQ chain’s slow-smoked meats, comfort food sides, and decadent desserts, the pair of promotional dishes is hand-battered and deep-fried to perfection. The campaign is now underway at participating Woody’s Bar-B-Q locations and features lunch and dinner portions of the franchise’s interpretation of fried chicken and fried pork chops.
“As a Southern born-and-bred concept, it seems only fitting that we try our hand at a couple of time-honored Southern staples,” said Yolanda Mills-Mawman, Co-Founder and COO for Woody’s Bar-B-Q. “Country-inspired sides like our mashed potatoes, cole slaw, lima beans, collard greens, fried okra, and more accompany these two new dishes beautifully. And - as is the case with every limited-time offer we roll out - we’ll be watching closely to see the reception from our patrons. Previous limited-time offers like our Potachos Starter have made the leap from promotional items to fan favorites on our regular menu. I could easily see that happening here with one or both Southern-fried limited-time offers. They make a great fit with our Southern-leaning menu. But we’ll let our patrons cast their vote with every order during the promotional period.”
With the tagline “Let Us Put a Big Ol’ Greasy Smile on that Face,” the “Southern Fried Happiness” campaign includes:
“We already have several more LTOs waiting in the wings, including a sandwich promotion that features several entirely new recipes,” added Mills-Mawman. “We plan to roll that out later this summer, so stay tuned, Woody’s fans!”
The “Southern Fried Happiness” campaign is scheduled to end on August 10, 2023.
SOURCE Woody’s Bar-B-Q®
After opening their first Woody's Bar-B-Q in 1980, partners Woody Mills and Yolanda Mills-Mawman have spent the past three decades setting the "bar" higher for great Southern Bar-B-Q.