F45 Training Enhances Digital User Experience With Website Refresh

F45
Published: August 28th, 2023

AUSTIN, Texas - (BUSINESS WIRE) - August 28, 2023 - F45 Training Holdings Inc. just relaunched its refreshed digital presence and website, reintroducing the brand to members and guests alike through a streamlined class booking process, wellness-forward lifestyle content and more.

F45’s newly minted website interface delivers the following enhancements:

• Mobile-Led Interface: With 77 percent of F45 web traffic driven by mobile users, developing a mobile-first experience was key in improving the user experience, making it easier than ever to book a class, start a trial or simply find anything with fewer clicks.
• Approachable Wellness: Members and guests, no matter their experience exercising, can absolutely feel welcome exercising at their own pace, feeling the strength and support of the F45 community rallying behind them. F45 has ensured that inclusive imagery of actual F45 members on the website reflects diversity across all fitness levels, no matter where they are in their fitness journey.
• Video Content is King: The best way to showcase the F45 class experience is through engaging video content that transports viewers into the studio to get a better sense of what F45 is about, why 45-minute workouts are the most efficient path towards results in the shortest amount of time and the overall energizing nature of its training regimen. The website’s increased video content truly showcases what it is like to work out with the F45 family.
• Holistic Living Content: In addition to inviting everyone into its studios, F45’s new digital experience offers a wide range of health-centric content and tips to help anyone improve their overall wellness, with content to be regularly added. Content explores all facets of health encompassing physical and mental wellness, nutrition, general lifestyle tips, harnessing one’s motivation, self-care and so much more, relevant to everyone whether continuing or starting their fitness journey.

“The newest evolution of our website reflects the F45 brand of today and puts our members and guests first, providing a user experience that makes it easier than ever to immerse themselves into our community,” said Tom Dowd, CEO of F45 Training. “The first touchpoint many members and guests have with us through our digital experience is sure to make wellness as a whole – and our exercise methodology – more accessible than ever before.”

All who subscribe to the F45 newsletter by September 27 will automatically be entered for a chance to win* a free year of fitness. Get premium fitness insights, nutrition tips and exclusive deals right to your inbox, with three lucky winners taking home one-year memberships (announced on October 1).

F45 workouts combine elements of functional workouts and high intensity interval training (HIIT), with members able to complete each of the workouts at their own pace. Thousands of functional movements make the workouts different each time and are a proven concept to help members achieve the best results.

*No purchase necessary. Open globally for those 18+ (where legal). Closes September 27 at midnight. Winners announced on October 1, 2023.

SOURCE F45 Training