November 15, 2023 // Franchising.com // DEDHAM, Mass. - Kelly’s Roast Beef is thrilled to announce the opening of its newest location in Dedham within its home state of Massachusetts. The Massachusetts restaurant looks to continue to fulfill its mission of sharing its signature roast beef and seafood menu items to more communities.
“We have a very loyal following within Massachusetts and we are very excited to expand in Dedham, said Neil Newcomb, CEO of Kelly’s Roast Beef Franchising. “We cannot wait to open the newest Dedham restaurant and serve those in the local community.”
The Kelly’s Roast Beef's process begins with a carving machine that thinly slices 25-day-aged, medium-rare roasted sirloin-tip meat. The sirloin is then placed on a buttered, griddled hamburger roll, and topped with any condiments the customer desires plus a slice of cheese. A small sandwich gets five to six ounces of roast beef, while a large can get anywhere from seven-and-a-half to eight-and-a-half. Today, a busy location during its peak season can sell upwards of 20,000 roast beef sandwiches a month. Across its multiple locations, Kelly's estimates a staggering one million sandwiches are sold a year. Each location roasts its beef in-house all through the day, ensuring that sandwiches can still be carved to order as they have been for decades. That, in and of itself, is the hallmark of a Kelly's sandwich, said Newcomb, "It's never sitting. It's a medium-rare, melt-in-your-mouth, roast beef sandwich.”
SOURCE Kelly’s Roast Beef
Founded in 1951 and franchising since 2020, Kelly's Roast Beef is the inventor of the modern roast beef sandwich.