January 12, 2024 // Franchising.com // ATLANTA - Museum of Illusions® announced today that it added 11 new museums to the brand’s roster.
Throughout 2023, Museum of Illusions opened four corporate locations in Minneapolis, Atlanta, Denver and its flagship museum on the Las Vegas Strip. In 2023, the brand also opened seven new franchise locations across the globe: four in the U.S. (Austin, Houston, Scottsdale and Pittsburgh), one in Montreal, Canada, and two in France (Marseille and Bordeaux).
In 2023, the brand surpassed the threshold of visitors worldwide after opening more museums than any other year in the brand’s history.
“2023 was a remarkable year for the brand from opening our flagship location in Las Vegas with celebrity partners to surpassing internal visitor records worldwide and museum openings,” said Jonathan Benjamin, CEO of Museum of Illusions.
SOURCE Museum of Illusions
Museum of Illusions creates a unique experience with interactive exhibits to teach about vision, perception, the human brain, and science with intriguing visual, sensory, and educational experiences.