February 07, 2024 // Franchising.com // AUBURN, Ala. - Vicious Biscuit is set to redefine the breakfast scene in Alabama. The brand is excited to announce its newest franchise partners, Brandon and Jenny Miller, with a newly signed franchise development agreement for a location in Auburn, where residents of the city and surrounding areas will soon get to experience Vicious Biscuit’s over-the-top scratch-made biscuits, piled high with bold, chef-inspired ingredients and served with a generous side of Southern hospitality.
The Millers, who have deep roots in the franchise industry, particularly with their successful tenure at Zaxby's, recognized Auburn's untapped potential for a concept like Vicious Biscuit. Auburn’s status as a university town brings a diverse population of students, faculty, and residents, along with a bustling activity calendar, filled with university events, sports, and local celebrations.
“We've observed a real need for more quality-focused, casual dining options in Auburn, especially for breakfast and brunch,” said Brandon Miller. “Vicious Biscuit’s model of quick, casual service combined with its creative and high-quality biscuit creations is exactly what local residents and the university community have been craving.”
“Vicious Biscuit is not just another restaurant,” adds Jenny Miller. “We see it as a future hotspot for brunch celebrations, family gatherings, and a regular hangout for students and faculty alike."
“Joining Vicious Biscuit felt like reigniting that initial spark we had with Zaxby's - the thrill of being part of something fresh,” said Brandon Miller. “We're thrilled to be part of a brand that values our input and experience, and we can't wait to introduce this extraordinary dining experience to our community.”
SOURCE Vicious Biscuit
With a viral following attracted by the savory biscuits and unmatched hospitality, the Vicious skull and crossbones and “Body by Biscuit” message can be spotted everywhere across the nation and recognized by other honorary members of the Skully squad.