Vast Coworking Group™ Bolsters Leadership Team

Vast Coworking Group
Published: April 3rd, 2024

April 03, 2024 // Franchising.com // WEST PALM BEACH, FL - Vast Coworking Group™ announced today the promotion of several longstanding leaders to its executive team, both recognizing their numerous contributions as well as strengthening the company’s leadership as it enters a significant growth period. They include:

• Paula Mercer, former VP of Operations, has been promoted to Vice President of Vast. Since joining United Franchise Group™ 16 years ago, Mercer has been an integral part of the team, known for her unwavering drive, exceptional leadership skills, and ability to motivate those around her. In her elevated role, Mercer will continue to steer Vast toward innovative solutions and more incredible successes.
• Tammy Senter has been promoted to Vice President of Operations, Venture X. Previously serving as a National Sales Manager for Venture X, Senter has significantly impacted the brand’s growth and service quality and has developed a strategic vision for Venture X which she will apply to her new role.
• Brad Johansson has been promoted to Vice President of Operations, Office Evolution. Johansson previously served as Director of Operations and has been a Franchise Business Consultant to the brand for over six years. A franchising veteran, Johansson will leverage his forward-thinking approach and deep understanding of the coworking model to spearhead initiatives that will elevate Office Evolution, with a focus on innovative solutions, community engagement, and operational agility to meet the evolving needs of members.
• Darcy Masciotro, CFE has been promoted to Vice President of Operations, Intelligent Office. With more than 16 years of multi-unit leadership and franchise operation experience, coupled with a high-energy leadership style, Masciotro will lead Intelligent Office’s operations with a focus on enhancing efficiency, fostering collaboration, and ensuring that the brand’s coworking spaces continue to be vibrant hubs of creativity and productivity.

“Having the right people in the right roles is fundamental to any company’s success and we are incredibly fortunate to have such passionate individuals as part of our team, many of whom have been involved with United Franchise Group for several years. Each of their unique experiences and strengths add so much to our organization and will be instrumental in taking Vast to the next level,” said Ray Titus, CEO of United Franchise Group.

Vast Coworking Group™ is an affiliated company of United Franchise Group™ (UFG).

SOURCE Vast Coworking Group