Crimson Coward Builds Advisory Board of Seasoned Pros

Crimson Coward Nashville Hot Chicken
Published: April 11th, 2024

April 11, 2024 // Franchising.com // LOS ANGELES - Crimson Coward Nashville Hot Chicken has assembled an ace advisory board to support their cross-country brand development. A group of experts spanning the food, beverage and entertainment industries will advise the chain’s internal members on opportunities for the brand.

David Liseno, Keith Miller, Jeff Moody and George Patterson provide expertise from diverse but related directions:

• Liseno is a dynamic and multifaceted executive with broad experience in supply chain logistics, customer experience and strategic development; he owns and operates other franchise brands and property investments as well.
• Miller is also a franchise owner of another brand; he has led various franchisee associations and advocated for franchisees for more than 30 years.
• Moody has been an executive at the C-suite level for brands such as Subway and Rita’s Ice; he will lend marketing, operational and strategic planning expertise to Crimson Coward.
• Patterson has more than 40 years’ experience in the restaurant and entertainment industries and has held senior-level positions with AMC Entertainment, Wendy’s International and KFC. He’s also cofounded Cool Mountain Creamery. Patterson’s expertise is in operations, franchising and concept development.

“We are honored to have access to the wisdom and expertise this group will lend to Crimson Coward,” says Ali Hijazi, Crimson Coward founder and CEO. “The advisory board will provide valuable industry experience, strategic direction, networking, oversight of risk management, brand development, and attention to ethical and social responsibilities.”

Crimson Coward was established in 2019 in Downey, Calif. After expanding to a second location in 2022, the brand has locations in California, Texas, Michigan and Virginia.

The menu at Crimson Coward is in the hot chicken landscape with fresh, never frozen, hand-marinated chicken served in a variety of spice levels. Daily made sides are also prominent features at the chicken joints, with popular items such as homemade macaroni and cheese, slaw, fried pickles and the Crimson Onion. Each location prioritizes the customer experience with an open kitchen concept and the “Lucky 7” counter-height seats where guests can get a firsthand look at their made-to-order fare while being deliciously rewarded with free samples.

SOURCE Crimson Coward Nashville Hot Chicken