June 12, 2024 // Franchising.com // PLYMOUTH, Mich. - RSVP Direct Mail Advertising has recently announced the appointment of Arthur Pike to President of the brand. With a proven track record in the industry and a deep commitment to the success of franchise members, Pike brings a wealth of experience to the role.
“We are thrilled to welcome Arthur as the new President of RSVP. As an experienced business owner and member of our Alliance Franchise Brands network, his insight and know-how will be impactful in empowering our valued RSVP franchise members and helping them grow,” said Mike Marcantonio, CEO of Alliance Franchise Brands.
Pike, a former Image360 franchise member in Lynchburg, VA, with more than three decades of C-Suite leadership in various industries, brings extensive expertise to the position. In his new role, he will oversee the strategic direction and growth of the company's RSVP brand, which provides direct mail and digital marketing lead generation services for local and national advertisers.
“My goal for RSVP is to help our franchise members grow and thrive, whether they've been with us for 30 years or just starting their journey. I envision the brand as a means to empower our franchise members, allowing them to enjoy fulfilling lives supported by the growth of their businesses,” said Pike. “I'm excited to take on the role of President at RSVP and continue the legacy of success within our franchise network. With the support of Alliance Franchise Brands' experienced leadership team, I'm confident we can drive our franchise members toward even greater achievements.”
SOURCE RSVP Direct Mail Advertising
RSVP designs, prints and mails color postcards advertising upscale local businesses, directing their mailings toward the wealthiest 20 percent of homeowners.