June 26, 2024 // Franchising.com // SAN JOSE, CA - Franchise Update Media has announced the winners of the 6th annual Franchise Innovation Awards, which recognize the most outstanding innovations in franchising in the past year.
The goal of these annual awards is to identify and recognize the franchise brands creating and implementing the most original and successful innovation strategies and tactics. Winners were chosen by a panel of judges, who evaluated the objectives and results of more than 150 entrants.
Franchise innovators, game-changers, and disruptors competed in five categories: Marketing & Branding, Products & Services, Operations & Technology, Human Resources, and a new category, Franchise Development. The Franchise Development award winners will be announced at the Franchise Leadership & Development Conference in October.
The annual competition also celebrates a "Best of the Best" overall winner in marketing with the Franchise Marketing Leadership Award. This award is given to the brand that created the most innovative – and successful – marketing campaign. This year’s winner was Tropical Smoothie Cafe with its ‘Tropic Time Concierge’ national advertising campaign, featuring the brand’s New Tropic Bowls and concierge played by Saturday Night Live’s Chloe Fineman.
A Franchise Operations & Technology Leadership Award was presented to the "Best of the Best" submission in the operations and technology categories. Homewatch CareGivers took home this year’s award with the development of its Homewatch CareGivers Total Care Solutions™ which delivers personalized care that meets each client’s needs, extends opportunities for caregivers, and increases profit and efficiencies for franchise owners.
The winners will be recognized in Franchise Update magazine, available later this year at franchising.com/magazine.
Franchise Update Media has been a leader in the franchising space for more than 36 years. Founded in 1988, the company produces online franchise opportunity and educational websites, two quarterly print magazines, 12 newsletters, three annual conferences, independent research, and books, 100% focused on franchising. Targeting franchise audiences online, in print, and in person, Franchise Update Media delivers a unique combination of educational and lead-generation sources to help franchisors, multi-unit franchisees, opportunity seekers, and suppliers achieve their growth objectives.
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SOURCE Franchise Update Media
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