Cilantro Taco Grill to Open 100+ Units Across US

Cilantro Taco Grill
Published: July 18th, 2024

July 18, 2024 // Franchising.com // Chicago, IL - Cilantro Taco Grill is expanding with locations set to open across the country through multiple franchise agreements.

Six different franchise groups have signed franchise agreements and an area rep agreement with Cilantro Taco Grill, totaling 110 units in development in Illinois, Texas, California, and Florida. Each group has resonated with the brand’s mission to uplift Latinos and immigrant communities through franchising, with all groups having immigrant backgrounds themselves.

Behind these Signed Franchise Agreements:

• Hemant Patel – Sugar Grove, IL
  • Patel is Cilantro Taco Grill’s first franchisee, who also franchises with Subway, Checkers, and is a real estate developer.
  • He waited more than seven years for Cilantro Taco Grill to begin franchising and jumped at his chance when they launched.
• Mr. Patel –Mt. Prospect, IL
  • Patel is a long-time fan of Cilantro Taco Grill who is also a multi-unit franchisee with Dunkin’ Donuts and Baskin’ Robbins.
• Hector Haget – 6-units Dallas, Texas & Orange County, California
  • Haget is a seasoned multi-brand franchisee with Mountain Mikes and as an Area Rep for Jersey’s Mikes.
  • His multi-state franchise agreement was motivated by including his family in his business efforts to continue their legacy together.
• Alex and Max Dreevs – 100-units in Florida
  • Alex is a seasoned multi-brand franchisee and owns over two dozen retail and food franchise locations.
  • Alex and Dreevs have resonated deeply with Cilantro Taco Grill’s mission to share the American Dream with their employees and will work closely with the brand to incorporate their employee-to-owner program in Florida’s operations.
• Eduardo Bravo – Chicago, IL
  • Bravo is a highly successful business professional who has worked with companies such as Pepsi, Harley Davidson, and GE.
  • He was enticed by Cilantro Taco Grill’s authentic Mexican flavors, philanthropic business model, and rapid nationwide growth.
• Roberto Sanchez – Wheeling, IL
  • Sanchez is a Chicago-based serial entrepreneur whose latest business is in the tech space
  • He is a long-time customer of Cilantro Taco Grill who began franchising because of his love of the brand.

Cilantro Taco Grill was founded in 2013 by Temoc Morfin, who was inspired to bring the family’s treasured flavors and recipes to the masses by his father, ‘Don Javi’ Morfin.

Cilantro Taco Grill’s mission extends beyond sharing high-quality, authentic Mexican food; they are shattering barriers by empowering immigrant and Latino communities through franchising. In 2023, Cilantro Taco Grill launched its franchise opportunity with the support of Fransmart, and grammy-award winning artist, Armando Perez (Pitbull).

SOURCE Cilantro Taco Grill