Floor Coverings International Builds Out Support Team

Floor Coverings International
Published: July 31st, 2024

July 31, 2024 // Franchising.com // ATLANTA - Floor Coverings International® hires of six new support team members.

Floor Coverings International continues to invest in its support programs, announcing the strategic hires of:

• Matthew Judy, Vice President of Performance Marketing – He brings over a decade of expertise in digital marketing and franchise operations, consistently driving innovation and growth. In his most recent role, he served in a leadership capacity with Scorpion, a nationally recognized leader in franchise marketing. His initial area of focus will be the development and implementation of a roadmap for marketing programs.
• Zac Burks, Director of Strategic Development - Burks boasts an impressive 22-plus-year history of leading high-performance multi-unit teams. His responsibilities in this new role include coaching and directly supporting franchise owners to successfully scale their business and achieve maximum revenue potential.
• Lisa Tis, Director of Talent Acquisition – Backed by an MBA and a keen business IQ, Tis brings a unique blend of business acumen and recruitment skills to the table. She’s able to understand the unique requirements of franchise organizations. With more than 15 years of experience in various senior-level recruitment positions, she’s dedicated to connecting growth minded businesses with long-lasting candidate placements.
• Jennifer Faz, Director of Field Marketing – Most recently she served as the Senior Marketing Manager of Emerging Brands at Threshold Brands where she was responsible for brand strategy for Men in Kilts. A franchisee herself, Faz has a passion for helping lead owners toward success. She is a strong advocate of multi-channel marketing coupled with an unbeatable ground game and employs asymmetrical marketing strategies to edge out competition.
• Matt Franz, Regional Director of Operations – He spent the last 10 years with 1-800-GOT-JUNK? Growing from a General Manager position to corporate support team to head of a co-op, he has a knack for supporting franchisees with their culture, systems, operations, and profitability.
• Jennifer Braucksieker, Assistant Controller – With 15-plus-years of experience, Braucksieker is responsible for leading and supporting Floor Coverings International franchisees through the invoicing process, co-op accounting and reporting, as well as managing all AP for the company. Overall, she aims to innovate and automate existing accounting and finance processes to better serve franchisees.

“The unwavering dedication and commitment of our enhanced leadership team have been pivotal in driving our expansion efforts and elevating our overall performance,” said Tom Wood, President & CEO of Floor Coverings International. “We eagerly anticipate the impactful programs and initiatives this exceptional group will implement.”

Floor Coverings International proudly unveils its new customer experience-centric website. The website enhances the customer journey with features including aflooring quiz, inspiration gallery, flooring tips, and more, as FCI positions itself as the expert flooring advisor to help make customer visions a reality.

SOURCE Floor Coverings International