August 07, 2024 // Franchising.com // DALLAS - Bloomin’ Blinds announces the appointment of former Executive Vice President, Jeff Wharton, to CEO.
CEO Appointment & Brand Evolution
Wharton boasts an impressive resume, holding various leadership roles, primarily in home improvement products, including custom window coverings. Stepping into the CEO role is a natural progression, building on his accomplishments with the company serving as Bloomin’ Blinds Executive Vice President.
“I have tremendous respect for this brand and leadership team, and am humbled to step into this role as we drive our stellar reputation forward and catapult Bloomin’ Blinds into the national spotlight,” said Wharton. “Key areas of focus include successfully deploying our proprietary AI operating system, streamlining operations, and building-out our product offering and vendor partnerships to maximize profitability potential.”
Since its inception in 2001, Bloomin’ Blinds has operated as a family business, with brothers Kelsey, Kris, and Kevin Stuart at the helm.
After years of infrastructure enhancements, strengthened systems, and innovations, the brand has quietly laid the foundation for growth. The appointment of Wharton to CEO signals the next era of the brand’s evolution. Kelsey moves into the role of CDO, while Kris and Kevin remain COO and CTO, respectively. The brand's culture of family and core values continues to act as a strategic compass, guiding innovation.
“To say Jeff is deserving of the CEO role would be an understatement,” said Kelsey Stuart. “He embodies our culture and has what it takes evolve Bloomin’ Blinds into a performance-driven brand that continues to revolve around putting people first. I’m confident Jeff will be a driving force behind our continued success and future as a tech-forward brand.”
BloomScale – Unlocking the Power of AI
Alongside the CEO announcement is the launch of BloomScale, designed to improve the customer experience while simplifying operations for franchisees and team members. Key details include:
The purposefully built, fully-integrated solution offers easy deployment and efficient management, providing critical features to help franchisees optimize their operations.
SOURCE Bloomin’ Blinds
Bloomin' Blinds is a family-run business that has created a niche in the window covering industry by providing both high-quality products and installation alongside cleaning and repair services.