September 05, 2024 // Franchising.com // CHARLOTTESVILLE, Va. – House Doctors announced today the rollout of its of its “Aging in Place” service offering. The program is designed to help seniors live independently in their homes for as long as possible through certified home modifications that ensure safety, accessibility, and comfort.
House Doctors has long provided aging in place work through one-off projects. After identifying a growing market need that aligns with the brand’s values, the company decided to formally expand its services in this area. The initiative began in November 2023 and gained momentum with the appointment of brand lead, Ann Lilly, to oversee the rollout.
“Our decision to fully embrace the aging in place market came from both personal experiences and industry insights,” said Ann Lilly, Brand Lead of House Doctors. “For many families, helping a loved one remain in the comfort of their own home is not just a financial decision, it’s about dignity and quality of life. We wanted to offer a trusted solution backed by certification and expertise.”
House Doctors selected Age Safe America as its certification partner due to the organization’s rigorous standards, including background checks and specialized training, which reinforce the trust customers place in House Doctors when inviting service providers into their homes. Now, all franchisees are required to undergo this certification, ensuring that every location delivers consistent, high-quality aging in place solutions.
Key features of the new service include:
“Aging in place is about more than just making a home safer; it’s about creating an environment where seniors can thrive,” added Lilly.
In addition to home modifications, House Doctors plans to introduce a monthly maintenance program aimed at helping seniors maintain their homes over time.
SOURCE House Doctors
House Doctors Handyman Service has been helping homeowners across the United States with home repair and light remodeling projects for more than 20 years.