October 03, 2024 // Franchising.com // CHARLOTTE, NC – LINE-X proudly announces the launch of its revamped website. This overhaul reflects the brand’s ongoing commitment to innovation and clarity across its service offering.
The website features a wealth of new content, with dedicated pages for all of the various truck upfitting services that LINE-X offers, including its own line of LINE-X Accessories. One of the standout additions is the new set of lifestyle pages, which tailor products and services based on specific customer lifestyles – whether for work, adventure, or everyday use.
“Our primary goal with this website redesign was to showcase the true breadth of what LINE-X does,” said Matt Labuda, VP of Marketing at LINE-X. “We want to make it easier for our customers to understand that we’re more than just a protective coatings company. With interactive new features being tested like the ‘Online Estimator’ tool and a more streamlined navigation, we’re reinforcing LINE-X as the go-to source for everything from spray-on bedliners to truck accessories and installation.”
Key Features of the Revamped Website Include:
The redesign, which has been in the works for more than a year, was shaped by valuable input from LINE-X Franchisees who were eager to see the project come to fruition. As part of the company’s strategic focus, the updated site aims to better serve its audience, offering them quicker access to information, quotes, and product details.
“The site’s new layout and features are designed to convert browsing into action,” Labuda added. “We want to make it as easy as possible to interact with LINE-X and are confident that our website visitors will feel the difference when interacting with the new site.”
SOURCE LINE-X
LINE-X LLC offers scientifically formulated polymers that permanently bond to a wide range of surfaces for unmatched durability.