November 18, 2024 // Franchising.com // CHARLOTTE, NC – Famous Toastery is excited to introduce its fans to its all-new physical and digital brand refresh. This refresh comes amidst an exciting time for Famous Toastery as the brand has just embarked on an expansion with a location now in development in San Antonio, Texas.
“This is an exciting time for the evolution of Famous Toastery as we enter a new era full of energy for our guests,” said Mike Sebazco, President of Famous Toastery. “This refresh pays homage to Famous Toastery’s humble beginnings and signature offerings that brings in a modern look and feel to appeal to our new and devoted guests alike.”
Guests visiting their local Famous Toastery will be welcomed with an evolution of the classic Famous Toastery branding. The new logo strategically bolds the unique “Toastery” phrase, highlighting it with bright oranges and complementary teals. It will be accompanied by a secondary logo that features the beloved toast image, a nod to Famous Toastery’s rich history and growth from the original Toast Café.
In phase one, guests’ will be able to indulge in their favorite core menu items, in addition to new cocktail offering such as margarita flights and basil lemonade. Phase two of the refresh, coming in 2025, includes an all-new interior look that features its vibrant new color way, bold murals and unique, local pieces that tie back to its communities.
Famous Toastery’s refresh features a new, tangible experience that revolves around providing an enhanced and friendly guest atmosphere to its dedicated and new diners alike, both in-person and digitally. Famous Toastery’s website went through a complete overhaul to provide an unrivaled guest experience. The new website now lends itself to be more shoppable – allowing guests to purchase via their site directly. Each location also now has its own unique page to allow them to highlight their communities as well as local offerings, a key focus for the brand. That digital upgrade works in tandem with a new loyalty program to take the guest-curated experience to the next level. This not only allows the brand to evolve and work with real data, but also shows guest appreciation through a curated rewards program.
“Our guests’ experience is at the heart of every decision we make” said Lorna Martinez, Vice President of Marketing. “The goal of this refresh is to provide every guest with an experience unique to Famous Toastery; whether they walk into one of our restaurants or order online. We pride ourselves in our Famously Fresh offerings and emphasis on hospitality, and wanted to ensure that this refresh built upon those efforts.”
SOURCE Famous Toastery
Famous Toastery has set itself apart in the "better breakfast" segment by combining new twists on culinary classics while using only the highest-quality ingredients.