November 20, 2024 // Franchising.com // DALLAS – Moxies is announcing a strategic partnership with DesignAgency to introduce a streamlined and customizable design process for franchise development. This approach simplifies the franchise ownership journey while ensuring each new location maintains Moxies’ signature modern aesthetic.
Through this partnership, franchisees benefit from curated, pre-approved design options that reflect both the Moxies brand and the distinct personality of their location.
“This design strategy enables franchisees to connect with their local communities, adding a unique narrative to each location,” said President and COO of Moxies Joanne Forrester. “DesignAgency has developed a comprehensive plan that showcases our brand’s core identity and efficiently guides franchisees through the creative process as they add their personal touches.”
The first application of this innovative strategy will be seen in Moxies’ upcoming location in Washington, D.C., set to debut next year.
“We’re thrilled to partner with Moxies to redefine how restaurant franchises approach design,” said Founding Partner of DesignAgency, Matthew Davis. “Our process not only honors the brand’s signature aesthetic but simplifies the design and construction journey to create spaces that are both timeless and adaptable.”
SOURCE Moxies
Moxies, owned by Northland Properties and Dallas Stars proprietor Tom Gaglardi, offers globally inspired flavors with fresh, high-quality ingredients made fresh in house.