ST. LOUIS, Feb. 3, 2025 // PRNewswire // -- Forget chocolates and flowers—this Valentine's (and Galentine's) Day, Build-A-Bear is turning up the heat with a bold twist on gift-giving. Meet The Cuddly Cougar, featured in four unique gift sets, available exclusively online in the brand's popular "Bear Cave", an 18+ age-gated microsite that launched in 2019. Part of the limited-edition "After Dark" Valentine's Day Collection, The Cuddly Cougar gift sets are the unexpected gift you didn't know you needed—for a significant other, best friend, or Galentine—making this year's celebration anything but tame.
Tapping into the rising "kidulting" trend—where adults embrace nostalgia and playful self-expression—this year's lineup delivers unique, memorable gifting experiences designed with grown-ups in mind.
Each Cuddly Cougar gift set brings a flirty charm, showcasing multiple purrsonalities. Dressed to impress, The Cuddly Cougar is ready to bring the purrfect look to life.
For an extra-special touch, there is a Record Your Voice sound chip in the plush that allows you to add a custom message, making these plush gift sets truly unforgettable.
The After Dark Collection also features 11 additional Valentine's Day plush gift sets and a variety of exclusive accessories that take gifting to a whole new level. From the fan favorite Lovable Lion decked out in the viral "Zaddy" t-shirt, which has garnered over two million views on Build-A-Bear's social media—to the Jennifur Cat Plush Red Dress Gift Set. Add sweet plush extras like chocolate-covered strawberries, red roses, a kitten heel, and a custom voice message to create a personalized gift as bold, sentimental, or unique as the person receiving it.
The Build-A-Bear After Dark collection is available exclusively online through the brand's 18+ age-gated microsite, which launched in 2019.
SOURCE Build-A-Bear®
Founded in St. Louis in 1997, Build-A-Bear, a global brand kids love and parents trust, seeks to add a little more heart to life.