February 05, 2025 // Franchising.com // DALLAS — For 90 years, Friendly’s has been more than just a restaurant – it’s been a cherished part of countless family moments, first dates, celebrations and everyday gatherings. To commemorate this milestone, the brand is hosting a year-long celebration that brings the spirit of its storied history to life with the reintroduction of nostalgic classics and fan favorites from its early menu.
The Core Menu marks the beginning of the 2025 festivities, showcasing a refreshed design that pays tribute to Friendly’s journey through time. As the 90th-anniversary celebration unfolds, anticipate many retro delights, memorable moments, happy endings and crave-worthy dishes ahead. Starting Wednesday, Jan. 29, these exciting menu additions will be available at all Friendly’s locations:
In honor of the New Year and Friendly’s 90th anniversary, the beloved brand recently launched its Happy Ending Meal Deal, available since Jan. 1. This wallet-friendly bundle starts at just $8.99* exclusively with the classic Friendly’s BLT — a delicious sandwich stacked with crisp strips of applewood-smoked bacon, fresh lettuce, ripe tomato and just the right amount of mayo on toasted sourdough. This addition joins the already robust Happy Ending Menu, which features six additional mouthwatering options at a decent price point. Alongside, guests will enjoy a free Happy Ending Sundae. This irresistible offer is sure to delight guests and set the tone for a year filled with delicious value and cherished memories.
“For 90 years, Friendly’s has been part of countless family memories, and this Core Menu Relaunch is our way of honoring that connection,” said Dawn Petite, President of Friendly’s Restaurants. “Bringing back fan-favorite dishes and offering incredible value isn’t just about the food — it’s about celebrating the moments that matter most. We invite everyone to rediscover old favorites, savor new ones, and make memories as we celebrate this special milestone together.”
As always, Friendly’s goes above and beyond to keep every guest happy, especially on their birthday. The brand has also introduced new “Birthday in a Bag” party packs — which include everything essential for a magical celebration: a “Pin the Cone on the Conehead” paper game, six sundae cone sticker games, four ice cream and birthday-themed selfie cutouts, six Conehead™ party hats and two colorful birthday table honeycomb centerpieces. Fans will also receive a free medium sundae on their birthday via a quick sign-up for the Friendly’s Fan Club.
*This price is only available with the Friendly’s BLT Happy Ending Meal Deal.
SOURCE Friendly's Restaurants Co, LLC
Friendly’s Restaurants Co, LLC is a restaurant company that operates under the iconic brand name “Friendly’s Restaurants,” serving signature sandwiches, burgers and ice cream desserts