April 08, 2025 // Franchising.com // SAN FRANCISCO/SAN DIEGO – Full Realty Services, Inc. (FRS) d/b/a CENTURY 21 Masters, proudly announces its merger with CENTURY 21 Real Estate Alliance, uniting two of California's respected and successful CENTURY 21 affiliated brokerages. With a presence spanning from San Francisco to San Diego, the combined company powered by agents in 50+ offices is now the largest CENTURY 21 affiliated brokerage in California, delivering unmatched opportunities for agents and exceptional value to clients.
Randy Thompson, Broker and Chief Executive Officer (CEO) of CENTURY 21 Masters and Orhan Tolu, an industry innovator, have partnered to form this dynamic merger. Orhan joins CENTURY 21 Masters as a co-owner, bringing his expertise in growth and strategy to the organization.
Thompson will continue as Broker, CEO, and Managing Partner, overseeing the strategic direction, vision, and operations of the organization. As Chief Growth Officer, Tolu will lead growth initiatives, focusing on agent recruitment, regional expansion, and strategic partnerships to enhance market share.
"This merger combines the strengths of two extraordinary organizations to create something even greater,” said Randy Thompson, Broker, CEO and Managing Partner. “Together, we are building a platform that empowers agents and delivers unmatched value to clients."
"This transformative partnership creates an industry-leading organization that sets a new benchmark for excellence in real estate,” said Orhan Tolu, Chief Growth Officer. “By joining forces, we are setting new standards for excellence in real estate and creating opportunities that will shape the future of our industry."
All residential and commercial real estate operations will consolidate under the CENTURY 21 Masters brand. The company will strategically organize its 50+ offices into five regions (Bay Area, Central Coast, Ventura County/LA, Inland Empire and San Diego), ensuring localized expertise and enhanced agent support. In addition to creating a regional structure, the merger focuses the business into several key areas.
SOURCE CENTURY 21 Masters
Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp., a real estate franchise and provider of real estate brokerage, relocation and settlement services.