April 22, 2025 // Franchising.com // CHICAGO, Ill. – Taco Grill is bringing its traditional tacos, burritos, and salsas to Prosper, Texas in April 2025. This opening marks a major milestone for the Mexican franchise as it expands beyond its Chicagoland roots and introduces its unique family story to the thriving Dallas-Fort Worth area.
Behind the Location: Multi-Unit, Multi-Brand Franchisee Hector Haget
“Cilantro Taco Grill is proof that if an immigrant dreams big and works hard, anything is possible,” said Haget. “Temoc and I share the same immigrant journey to the United States as so many others. In a world dominated by Mexican QSR giants like Taco Bell and Chipotle, it’s refreshing to be part of a brand that serves Mexican cuisine while empowering Latino entrepreneurs to live out their own American dream.”
As Cilantro Taco Grill opens its first franchise outside Chicagoland, the brand is maintaining a consistent customer experience through its central commissary system that is prioritizing authentic flavors and ingredients.
“I never could have imagined that my taqueria in the Chicago suburbs would grow into a franchise,” said Temoc. “I started Cilantro Taco Grill with a mission to set immigrants like myself up for success in business, inspired by my family’s own immigrant story. It’s very exciting to now share our authentic recipes and the flavors of my culture with new communities, giving more customers a taste of my home in Jalisco.”
Cilantro Taco Grill was founded in 2013 by Temoc Morfin, who was inspired to bring the family’s flavors and recipes to the masses by his father, ‘Don Javi’ Morfin.
SOURCE Cilantro Taco Grill
The first Cilantro Taco Grill opened in 2013 in the Stone Park neighborhood of Chicago.