May 09, 2025 // Franchising.com // AUSTIN, TEXAS – ERA Experts, LLC of Austin today announced the firm has made a strategic investment in Austin-based Sprout Realty, LLC, which will now do business as Sprout Realty ERA Powered. This investment marks a creative collaboration aimed at supporting Sprout Realty’s continued growth opportunities in Austin, Waco, Dallas-Fort Worth and throughout northwestern TX while preserving the company’s distinct identity and leadership.
“Sprout Realty’s strategic move to collaborate with ERA Experts was driven by the opportunity to elevate our brand and expand our reach, both locally and globally,” said Cody Cooper, who founded his firm in 2017 following a successful career as a top producing agent. "Our plans to scale the Sprout Realty brand to Waco, Dallas-Fort Worth, throughout northwestern TX and beyond, combined with our new partnership with ERA Experts, will amplify our resources for agents and provide unparalleled reach for our clients.”
“As we focused on optimizing our recent affiliation with ERA Real Estate, we were very interested in creating scale to rapidly expand our reach in the Austin market and beyond,” explained Matt Menard, broker/owner of ERA Experts. “To that end, we looked for a like-minded and forward-thinking firm to partner with. In our mind, Sprout Realty’s commitment to investing in their agents to help them accelerate their journey to industry excellence coupled with their unparalleled dedication to their clients was the perfect fit and we are so excited to pursue our growth plans together.”
“Sprout Realty’s agents, most of whom are in their 30s, are well-positioned to attract and serve the current generation of first time homebuyers in markets that are growing increasingly popular thanks to expanding economies and more affordable home prices than many other states,” said Greg Young, broker/owner of ERA Experts. “Equipping them with ERA’s extensive suite of business building tools, technology and platforms will elevate their business, while giving them access to ERA’s uniquely collaboratively network.”
Under this new structure, Sprout Realty ERA Powered will continue to operate independently under its well-respected brand, with its founder and managing broker, Cody Cooper, and COO/co-owner Barrett Tilson at the helm. ERA Experts will provide additional resources, operational support, and technology tools to help Sprout Realty ERA Powered scale its success and serve clients even more effectively. This investment reflects ERA Experts’ broader strategy to partner with best-in-class real estate firms that share a passion for service excellence and local expertise.
SOURCE ERA Experts
ERA Real Estate is in the residential real estate industry with nearly 45 years of experience in developing consumer-oriented products and services.