June 11, 2025 // Franchising.com // MINNEAPOLIS, MN – Häagen-Dazs® Shops is celebrating the arrival of summer with the launch of its Summer Blueberry Collection – a trio of seasonal treats crafted to cool and delight every kind of craving. Available nationwide beginning June 15, this diverse lineup includes the brand’s first-ever oat milk-based LTO along with a dairy milkshake and sundae. Whether you’re a fan of classic indulgence or opt for a plant-based refreshment, the newest collection has options for everyone to enjoy the classic flavors of summer, including:
“Our Summer Blueberry Collection is all about slowing down and savoring the simple pleasures of the season,” said Rachel Jaiven, Marketing Director at Häagen-Dazs Shops. “Each flavor brings a sense of nostalgia—like blueberry pie on a warm summer day—but with a Häagen-Dazs twist. Whether you’re craving a creamy classic, a fruity indulgence, or a refreshing non-dairy option, this collection invites everyone to pause and treat themselves.”
Guests are encouraged to download the newly revamped Häagen-Dazs loyalty app, featuring a sleek new design to enhance guest experience, giving customers access to exclusive rewards, special promotions, and insider news. Guests who download and sign up for rewards will receive a free cup or cone, redeemable at their nearest Häagen-Dazs Shop.
SOURCE Häagen-Dazs® Shops
Born in Brooklyn, Häagen-Dazs has been perfecting the art of making ice cream for more than 50 years.