July 08, 2025 // Franchising.com // DALLAS — Free ice cream? Yes, please. Friendly’s is turning 90 and celebrating the only way it knows how: with sweet surprises, unbeatable value and a weekend-long birthday bash.
From July 18 through July 20, spanning Friendly’s Founders Day through National Ice Cream Day, guests can enjoy a variety of birthday-exclusive offers and nostalgic moments, including:
This latest celebration builds on a year of 90th anniversary fun, as Friendly’s continues to roll out old-school menu items and new innovations that reflect its rich history and enduring appeal. From our classic SuperMelt® and Fribble® to over-the-top sundaes and monthly Conehead sundaes, the brand has reconnected with longtime fans while welcoming a new generation of Friendly’s lovers.
“We’re turning 90 the only way we know how – with sweet surprises, unbeatable value, and ice cream for everyone,” said Dawn Petite, President of Friendly’s Restaurants. “This celebration is our way of saying thank you to generations of families who’ve made Friendly’s part of their story.”
For even more celebration, guests can also take the party home with a Free Birthday in a Bag – a festive kit packed with party gear like Conehead sundae hats, ice cream-themed games and decorations that make celebrating easy with a purchase of a 100-oz. Friendly’s sheet cake while supplies last.
SOURCE Friendly's Restaurants Franchising Co, LLC
Friendly’s Restaurants Co, LLC is a restaurant company that operates under the iconic brand name “Friendly’s Restaurants,” serving signature sandwiches, burgers and ice cream desserts