Build-A-Bear CeleBOOrates Best-Selling Halloween Collection in its History with New Additions for the Spooktacular Month of "OctoBEAR"

ST. LOUIS, Oct. 6, 2025 // PRNewswire // -- Build-A-Bear Workshop, Inc. is unleashing a boo-tiful bonanza this "OctoBEAR" with a show-stopping lineup of Halloween-inspired plush and accessories. This year's collection fuses nostalgia, bold trend-forward designs, glowing bears and that signature spooky-cute flair that continues to capture the imaginations of kids, families, collectors, and the ever-growing community of "kidults" who've made Halloween one of Build-A-Bear's most anticipated seasons.

The 2025 Halloween collection is already off to a standout start, with the new Posable Bat selling out within a few weeks and fresh additions like Spooky Kitty making a fast entrance as fan favorites. Highlights from the spooky collection include:

"Halloween has become one of the most anticipated seasons at Build-A-Bear," said Kim Utlaut, Chief Brand Officer at Build-A-Bear Workshop. "We're thrilled to introduce new characters like the Zombie Axolotl and Skelebara, two trendsetting creatures that have captured hearts across generations. This year's collection is all about celebrating the spooky, the sweet, and the wildly imaginative."

SOURCE Build-A-Bear Workshop

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Founded in St. Louis in 1997, Build-A-Bear, a global brand kids love and parents trust, seeks to add a little more heart to life.

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