December 11, 2025 // Franchising.com // AMERICAN FORK, Utah. – Wetzel’s Pretzels (Wetzel’s) is opening its fifth bakery in the state of Utah. The brand has joined forces with Walmart, the world’s largest retailer, to continue its development in the Beehive State.
The new bakery brings even more flavor to the community with its craveable snacks and refreshing drinks, a perfect pairing for any shopping trip. Multi-unit Wetzel’s operator, Alex Winder, and his business partner, Seth Teague, are spearheading the opening. Winder was first introduced to Wetzel’s Pretzels during a trip to Arizona and has since grown his portfolio to four bakery locations across Utah. Drawing on his professional career background in retail estate development, Winder plans to continue growing the Wetzel’s Pretzels footprint throughout Utah.
“Bringing another Wetzel’s Pretzels location to Utah marks a great next step in my entrepreneurial journey,” said Winder. “Opening five locations in just two years reflects Wetzel’s strong operational support and commitment to smart growth. I’m proud to expand again with the American Fork location and look forward to serving the community with the same friendly service and craveable snacks our guests know and love.”
“We’re thrilled to see Wetzel’s presence continue to grow in Utah and with Alex leading the way as we bring handheld happiness to American Fork,” said Jon Fischer, Head of Development at Wetzel’s Pretzels. “Our ongoing expansion into Walmart locations highlights the flexibility of our concept, allowing us to reach even more communities nationwide. We’re confident the American Fork bakery will be a hit with shoppers looking for a fresh, fast, and fun snack experience.”
SOURCE Wetzel’s Pretzels
Armed with a vision and a tasty recipe for soft pretzel perfection, Bill Phelps and Rick Wetzel opened the first Wetzel's Pretzels bakery in Redondo Beach, Calif., in 1994.