January 09, 2026 // Franchising.com // GRAPEVINE, Texas – The garage is no longer just a place to park, it’s becoming one of the most valuable rooms in the modern American home. With U.S. homeowners projected to spend more than $485 billion annually on renovations by 2027, and the broader home services category on track to reach $1.33 trillion, garages are emerging as one of the most in-demand upgrade opportunities in residential real estate.
Garages Become the “New Bonus Room”
GarageExperts’ expansion reflects a shift in homeowner behavior as families invest in improving, not moving. With home prices up 47% since 2020 and mortgage rates keeping many homeowners locked into existing properties, Americans are reimagining how their square footage works for them.
Garages are being transformed into gyms, workshops, hybrid living spaces, mudrooms, project studios, and high-function storage zones.
“The garage is one of the most underutilized, yet highest-impact, spaces in the American home,” said Mike Mushinski, President of GarageExperts. “People want durability, organization, and usable space. We give homeowners a professional-grade transformation that adds function and value instantly.”
GarageExperts’ proprietary floor coatings and custom cabinetry offer a durable, long-term improvement that enhances curb appeal, safety, and overall home value which is a priority for families seeking the highest ROI across home upgrades.
Renovation Boom Fuels Demand Across the Country
“Consumers aren’t buying new homes, they’re upgrading the ones they have,” said Mushinski. “Our franchisees are meeting that demand with a service that’s both practical and transformational.
SOURCE GarageExperts®
Garage Experts® is a franchise system that specializes in the installation of Garage Floor Coatings, Garage Storage Cabinets, Garage Ceiling Racks and Garage Slat-Wall.