January 22, 2026 // Franchising.com // BIRMINGHAM, Ala.— Chester’s Chicken is rolling out its winter Fuel Up promotion at locations nationwide starting Jan. 14. The seasonal promotion features value-priced meal options aimed at offering guests affordable choices while on the move throughout the colder months.
Designed with busy lifestyles in mind, the Fuel Up promotion runs through May 19 and provides unique combinations, including a two-piece dark-meat meal (leg and thigh) with a biscuit for $5, a four-piece dark-meat meal (two legs and two thighs) with a biscuit for $9, and a 12-piece dark-meat, chicken-only option (six legs and six thighs) for $20. Guests may also add a fried pie for just $1.
“Winter is a busy season, and guests are looking for simple options that deliver both value and flavor,” said William Culpepper, vice president of marketing. “Our Fuel Up menu is thoughtfully crafted to provide a hot, satisfying meal that fits seamlessly into their day, whether they’re running errands, commuting or grabbing a quick bite with family and friends.”
In addition to delivering value for guests, the Fuel Up promotion is designed to boost operator efficiency and profitability, achieving strong margins. By featuring familiar, easy-to-prepare items at accessible price points, the menu helps franchisees maximize sales while minimizing operational complexity.
That same focus on efficiency and profitability extends to Chester’s 2.0, a recently introduced, modernized system built to elevate the guest experience and simplify back-of-house execution. Chester’s 2.0 helps streamline operations by extending hot-hold times, reducing waste and simplifying prep. The platform delivers greater consistency and speed of service while ensuring guests continue to enjoy the hot, crispy, freshly prepared chicken they expect from the leading quick-service fried chicken brand.
The Fuel Up menu offers hearty, flavorful dark-meat options at participating locations nationwide, including convenience stores and major truck stops.
SOURCE Chester’s Chicken
Chester’s Chicken is a quick-serve restaurant (QSR) concept. Chester’s offers fried chicken in convenience stores, truck stops and supermarkets.