February 13, 2026 // Franchising.com // DALLAS – Valentine’s Day has long been about slowing down, savoring the moment and celebrating meaningful connections — values that have been at the heart of la Madeleine for more than 40 years. With crackling fireplaces, a French-inspired environment and a bakery case known for craveable pastries and desserts, the brand is offering guests an indulgent new way to mark the occasion with the introduction of its Sweet Bakery Board.
Available just in time for Valentine’s and Galentine’s Day, the Sweet Bakery Board is designed for sharing, gifting or enjoying solo. The decadent assortment features a curated selection of la Madeleine favorites, including Chocolate Covered Strawberries, Mini Cheesecake, Macarons, Candied Pecans, Fudge Brownies, Mini Cookies and Mini Dipped Croissants, offering a simple, elevated way to mark the occasion. The spread is thoughtfully packaged for easy enjoyment in-café or at home, giving guests the flexibility to savor each treat as-is or arrange the desserts on their own plates or serving pieces.
Paired with a lively glass of champagne or a rich espresso, the Sweet Bakery Board delivers a simple yet elevated way to celebrate love, laughter and togetherness in all its forms. Whether marking a romantic evening, a gathering with loved ones or a personal treat, the spread offers a memorable solution that turns an ordinary day into a small celebration, in-café or at home.
“Valentine’s Day has always been about comfort and connection, and that’s something la Madeleine has been creating for decades,” said John Dillon, CEO and president of la Madeleine. “The Sweet Bakery Board gives guests another way to create a meaningful experience around great food, shared moments and a sense of joy that makes their day feel special. Because when it comes to Valentine’s Day, sweets never go out of style.”
The Sweet Bakery Board feeds four to six people and is available in-café and for carryout through Feb. 24 for $29.99, providing a crave-worthy centerpiece for Valentine’s Day celebrations without the pressure of roses, prix-fixe menus or predictable gifts. With an emphasis on connection and indulgence, la Madeleine continues to reinforce its role as a timeless destination for celebrating love in all its forms — one sweet bite at a time.
SOURCE la Madeleine
La Madeleine's French-inspired fare served throughout the day during breakfast, lunch and dinner features handcrafted entrées, sandwiches, salades and soupes.