March 03, 2026 // Franchising.com // BELMAR, N.J. - Playa Bowls is making March a Matcha Moment. The nation’s leading superfruit bowl brand is launching Matcha Mania, a curated menu of matcha bowls and smoothies that blend vibrant green flavor with smooth, focused energy. Crafted with premium matcha and Playa’s signature superfruit bases, the selection offers a fresh, better-for-you way to embrace a spring reset.
“March is such a high-energy time of year,” said Danielle DeAngelo, director of research & development at Playa Bowls. “With everything moving fast, we love that matcha provides a more balanced source of energy. Matcha Mania is our way of helping guests feel energized without feeling overwhelmed.”
Available March 3 through April 8, guests can go green with:
“Matcha Mania is about giving people a choice in how they fuel their day,” said Abby Taylor, co-founder and chief marketing officer of Playa Bowls. “I love the idea of choosing matcha over the madness – leaning into something vibrant, balanced, and rooted in ingredients that help you feel your best. Being intentional about what you put in your body can completely change how you move through your day.”
Matcha Mania will unfold throughout the month with rotating offers designed to reward guests for leaning into the green. Available in shops, through online ordering and via the Playa Bowls app, the celebration kicks off with $3 off Matcha Mania items during launch week, followed by 200 bonus Playa Rewards® Loyalty points for any Matcha Mania purchase from March 10 through March 14. Guests can also tap into “Bracket Bites” on DoorDash from March 16 through March 29, bringing the Matcha Moment straight to their door during one of the busiest ordering seasons of the year.
Beyond Matcha Mania, guests at Playa Bowls can pick from an extensive menu of delicious bowls or customize their own, choosing from a variety of unique blends made with superfoods, including acai, pitaya, coconut, kale, banana, oatmeal, and mango. Tasty and nutritious toppings, such as fresh-cut fruits, seeds, nuts, granola, dried berries, nut butter, and plant-based protein, are also available as add-ons. The superfruit bowl shop also offers a selection of juices, smoothies, cold brews, and other grab & go items. Playa Bowls can be made vegan or gluten-friendly, and can be adapted to integrate into Whole30, Keto, and Paleo diets.
Founded by two surfers, Playa Bowls was born out of the desire to recreate deliciously healthy versions of the acai and pitaya bowls the pair encountered on various surf trips spanning from Costa Rica to Hawaii. The duo discovered new and unique twists on this popular post-surf treat at each beach and came home wanting more. They set up a blender and a small cart across from the boardwalk in Belmar, New Jersey, and Playa Bowls was born. After ten years, thousands of team members, and hundreds of thousands of bowls later, Playa Bowls continues to offer superfruit-packed menu items with a mission to lead communities in healthy, sustainable living.
SOURCE Playa Bowls
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