Shoot 360 Announces Leadership Realignment Led by Jamie Eslinger's Appointment to COO

Shoot 360
Published: April 2nd, 2026

VANCOUVER, Wash., April 2, 2026 // PRNewswire // -- Shoot 360 announced today that Jamie Eslinger has been appointed Chief Operating Officer as part of a broader leadership realignment designed to strengthen franchisee support, deepen organizational alignment, and position the company for continued growth.

Eslinger previously served as the brand's Chief Marketing Officer and brings more than 20 years of experience leading marketing strategy and brand growth for major franchise and fitness brands. She's held senior brand and franchise leadership roles with nationally recognized companies including Baskin-Robbins, Crunch Fitness, Massage Envy and The Little Gym, and was recognized as one of Entrepreneur's Top 50 Franchise CMO Game Changers. At Shoot 360, Eslinger has already played a key role in advancing the brand's growth and market position, bringing together her deep franchising background, brand-building expertise, and passion for basketball in a way that has helped shape the company's momentum.

"Jamie has already made a major impact on this business, and I'm excited to see her step into this role," said Craig Moody, Founder and President of Shoot 360. "As we grow, it is critical that we stay aligned around the work that creates measurable value for franchisees and helps them succeed in the long term."

In addition to Eslinger's new role, other key appointments include:

• Scott Butcher has been promoted to Vice President of Finance, where he will oversee the company's day-to-day financial operations and continue to strengthen Shoot 360's leadership team. Butcher previously served as a senior finance manager at Starbucks, prior to joining Shoot 360 last year.
• Ashley Law has been promoted to Director of Marketing and will lead marketing initiatives across the brand. Prior to joining Shoot 360 in 2025, Law served as the Social Strategy Manager for franchise powerhouse Streamline Brands, the world's largest franchisor of swim schools.
• Vanessa Vossler has joined Shoot 360 as Global Sales Director, where she will lead all sales, training, and learning management systems. Vanessa is a franchise and fitness industry veteran, previously serving as the National Director of Learning and Development for Orangetheory Fitness. Her addition to Shoot 360 will help the brand build a stronger sales system and support franchisees across the network.

"Shoot 360 has a special opportunity in front of it, and I'm excited to help lead this next chapter," said Eslinger. "What matters most is building the right support, the right alignment, and the right infrastructure so our franchisees can grow strong businesses, while the brand keeps gaining strength across the world."

SOURCE Shoot 360